Frequently Asked Questions
Why can’t you pull the logo and artwork off of my website for my print project?
The pixel resolution required for web design projects are much less than what is needed for most print applications. Your screen interprets pixels much more clearly than the printed page. Therefore, all art for a print project should be vector based or a minimum of 300 dots per inch at 100% scale.
What is a PMS or Pantone color?
The Pantone Matching System is the standard in color matching used among graphic and print professionals. Each number represents a formulated color or hue that can be used in all company brand applications. It is wise to have PMS colors used in the development of your brand as you can make sure that color will remain consistent throughout all of your print & graphic design projects.
What does vector mean?
Vector is a term to describe digital artwork that was produced using mathematical coordinates or vectors. Most logos and illustrations are or were at one time, vector-based files. The most important feature of a vector file is that it is not constrained to pixel resolution and therefore, can be shrunk or enlarged without losing visual quality. It is for that reason that vector files are always the designer-preferred file type versus an illustration or logo that was created in a bitmap software like Adobe Photoshop.
Can you make my logo bigger?
I know that many of my clients are proud of their logo and want to show it off in hopes of greater brand recognition. However, your message/offer should be the primary focus on most commercial design products. Proper hierarchy and composition are key in communicating your message and your designer understands that.
My nephew has a copy of Photoshop. Can’t he do the same thing you do?
With easy access to computer software and tutorials on the web, it would seem that anyone with a working computer can be a design professional. I’m afraid that this is simply not the case. Unfortunately, a number of my clients have had to learn that the hard way. A true creative professional has spent numerous hours studying and practicing not only the design principles and programs of the trade, but also the technical aspects of production.
